dataLayer Sandbox

dataLayer Initialization

In this section you can configure the dataLayer that you want to be present when you refresh this page. By default it's empty, but you can change that.

Configure Initialization

This allows you to define what the dataLayer should look like when you refresh this page. Fill it out, save it, and once you refresh, these values will be in the dataLayer upon reload.

Initialization

Save dataLayer Initialization

dataLayer Pushes

All the forms below execute a dataLayer.push for the contained text. By default, the page is filled with the most common Google Analytics 4 Events, but you can change them all.

Custom Event

custom_event {"event": "custom_event"}

Push custom_event

Product Views and Interactions

View item list

view_item_list { "event": "view_item_list", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 }, { "item_id": "SKU_12346", "item_name": "Google Grey Women's Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 3.33, "index": 1, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "gray", "location_id": "L_12345", "price": 20.99, "quantity": 1 }] } }

Push view_item_list

Select Item

select_item { "event": "select_item", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push select_item

View item

view_item { "event": "view_item", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push view_item

Internal Promotions

View Promotion

view_promotion { "event": "view_promotion", "ecommerce": { "items": [ { "promotion_id": "promocampaignid123", "promotion_name": "some_readable_promo_name_2022", "creative_name": "the_name_of_the_banner_version", "creative_slot": "featured_items_2", "location_id": "hero_banner" }, { "promotion_id": "promocampaignid456", "promotion_name": "some_readable_promo_2023", "creative_name": "the_name_of_the_banner_version2", "creative_slot": "featured_items_4", "location_id": "hero_banner" } ] } }

Push view_promotion

Select Promotion

select_promotion { "event": "select_promotion", "ecommerce": { "items": [ { "promotion_id": "promocampaignid456", "promotion_name": "some_readable_promo_2023", "creative_name": "the_name_of_the_banner_version2", "creative_slot": "featured_items_4", "location_id": "hero_banner" } ] } }

Push select_promotion

Shopping Cart Interactions

Add to Wishlist

add_to_wishlist { "event": "add_to_wishlist", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "price": 9.99, "quantity": 1 } ] } }

Push add_to_wishlist

Add to Cart

add_to_cart { "event": "add_to_cart", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push add_to_cart

View Cart

view_cart { "event": "view_cart", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push view_cart

Remove from Cart

remove_from_cart { "event": "remove_from_cart", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push remove_from_cart

Checkout Funnel

Begin Checkout

begin_checkout { "event": "begin_checkout", "ecommerce": { "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push begin_checkout

Add Shipping Information

add_shipping_information { "event": "add_shipping_info", "ecommerce": { "shipping_tier": "SuperFastDeluxeShipping", "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push add_shipping_information

Add Payment Info

add_payment_info { "event": "add_payment_info", "ecommerce": { "payment_type": "Credit Card", "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 } ] } }

Push add_payment_info

Purchase

Purchase (Transaction)

purchase { "event": "purchase", "ecommerce": { "transaction_id": "T_12345", "affiliation": "Google Merchandise Store", "value": 25.42, "tax": 4.90, "shipping": 5.99, "currency": "USD", "coupon": "SUMMER_SALE", "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 2.22, "index": 0, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "green", "location_id": "L_12345", "price": 9.99, "quantity": 1 }, { "item_id": "SKU_12346", "item_name": "Google Grey Women's Tee", "affiliation": "Google Merchandise Store", "coupon": "SUMMER_FUN", "currency": "USD", "discount": 3.33, "index": 1, "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_list_id": "related_products", "item_list_name": "Related Products", "item_variant": "gray", "location_id": "L_12345", "price": 20.99, "promotion_id": "P_12345", "promotion_name": "Summer Sale", "quantity": 1 }] } }

Push purchase

Refunds

Full Refund

refund { "event": "refund", "ecommerce": { "transaction_id": "T_12345" } }

Push full refund

Partial Refund

refund { "event": "refund", "ecommerce": { "transaction_id": "T_12345", "items": [ { "item_id": "SKU_12345", "item_name": "Stan and Friends Tee", "coupon": "SUMMER_FUN", "item_brand": "Google", "item_category": "Apparel", "item_category2": "Adult", "item_category3": "Shirts", "item_category4": "Crew", "item_category5": "Short sleeve", "item_variant": "green", "price": 9.99, "quantity": 1 } ] } }

Push partial refund